Responding to first quarter market changes, RRR LLC re-branded its Sunday pickup game as "Rotter Bowl I," a high-potential entrepreneurial concept that will be leveraged into game-changing innovation in the recreational sports submarket space. RRR positioned its new brand by leveraging pre- and post-game beer to enhance the consumer experience. The Rotters showed that they can move nimbly within the superstructure of this new space, leveraging their entrepreneurial re-branding to enhance their positioning in the global marketplace going forward. At the end of the day, the learnings from this spinoff venture will be leveraged to inform future startups, and will produce extensive new-media and old-media content to build brand recognition and loyalty.
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